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With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.Setting up a site for specific tastes or fetishes is a good way of establishing a target audience and finding a gap in the market.It very well might be prostitution, but we’d be blind to imagine it won’t be popular.

“Users join, list their crushes, and maybe have a couple successes – but have no reason to go back to the site or stay engaged.So much so, that online dating sites are almost a dime a dozen.As entrepreneur Justin Mc Leod told me, “There have been so many startups in the space because everyone recognizes that the traditional dating model is broken – at least for the 18-35 demographic.To be successful, new entrants must have a differentiated offering.[5] Attracting a large enough user base is the main hurdle – it is challenging for new companies to recruit new users when they do not already have a substantial pool of other users.As a result, marketing costs for new firms are disproportionally high.

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